Grass Valley enters strategic partnership with First Gulf Company for Middle East expansion

Grass Valley has recently announced a significant multi-year, multi-million dollar strategic partnership with First Gulf Company, a systems integration firm based in Saudi Arabia. This collaboration reflects Grass Valley’s dedication to broadening its presence in the Saudi market and consolidating its position in the evolving media landscape of the Middle East.

Louis Hernandez Jr, Executive Chairman and CEO of Grass Valley, expressed optimism regarding the partnership, emphasizing the burgeoning potential of the Middle East market, particularly Saudi Arabia, in the realm of media. Hernandez stated, “The Middle East, led by Saudi Arabia, is poised to become a major player in media, fueled by vision, ambition, and substantial investments in live sports, events, content production, and entertainment. Our collaboration with First Gulf Company strategically positions us to capitalize on this momentum by delivering top-tier solutions tailored to the region’s evolving media needs.”

First Gulf Company, recognized for its proficiency in systems integration and as a pioneering partner for GV’s Agile Media Processing Platform (AMPP), shares Grass Valley’s vision of transforming the media and entertainment industry. Joe Chbat, Executive Vice President at First Gulf Company, highlighted the partnership’s significance, stating, “We are pleased to partner with Grass Valley and elevate our joint efforts in providing cutting-edge technology solutions to our clients. Our mutual dedication to excellence and innovation underscores our potential to set new industry benchmarks. By integrating Grass Valley’s advanced solutions, such as the LDX100 series cameras, K-Frame switchers, Kaleido IP multiviewers, and GV’s AMPP SaaS Platform, we aim not only to meet current demands but also to shape the future of media production and distribution in the Middle East.”

The partnership has already showcased its potential through successful projects, including the deployment of Studio A for the Saudi Broadcast Authority and innovative IP studio and IP playout projects with Bahrain TV. These endeavors highlight the synergy between Grass Valley’s technological expertise and First Gulf Company’s integration capabilities, setting the stage for transformative projects across the region as both companies stated.

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