HbbTV Symposium and Awards 2024 to Illuminate London with latest in connected TV innovations

The 12th edition of the HbbTV Symposium and Awards is scheduled to be held on November 14th-15th, 2024 in London, UK. This announcement was made today by the HbbTV Association, a global initiative dedicated to establishing open standards for delivering advanced interactive TV services via broadcast and broadband networks for connected TV sets and set-top boxes.

Recognized as the premier annual gathering of the connected TV industry, the event caters to platform operators, broadcasters, advertisers, adtechs, standards organizations, and technology companies. It will be co-hosted with Everyone TV, a joint venture owned and supported by leading UK public service broadcasters BBC, ITV, Channel 4, and Channel 5, operating the free-TV platforms Freeview and Freesat.

“Having our Symposium in London again after nine years is quite natural as the UK has in many aspects been the leading country with HbbTV services and innovations for many years. We are delighted to cooperate with Everyone TV on this exciting event,” said Vincent Grivet, Chair of the HbbTV Association.

“HbbTV has been central to the success of Freeview Play with more than 23 million compatible receivers already sold. This November’s summit provides the perfect opportunity to showcase the UK’s new streaming service, Freely, which forms the next step in the evolution of free TV. Arriving in Q2 2024, Freely delivers a fully integrated IP and DTT viewing experience by making use of the latest v1.2.1 HbbTV Operator Application technology,” said Jonathan Thompson, CEO of Everyone TV.

The HbbTV Symposium and Awards 2024 will be held at Church House, a prestigious event and conference venue situated in the heart of Westminster, central London. This historic building, dating back to 1887, offers an excellent and inspiring setting for delegates, sponsors, exhibitors, and networking opportunities.

The event will feature top-level executives from the international connected TV industry, providing exclusive insights into the latest industry developments. Discussions will focus on new services, experiences, and challenges, covering specifications, interoperability, standards regimes, and regulation. Key topics include advancements in Targeted Advertising, DVB-I, the HbbTV Operator Application, and Application Discovery over Broadband Phase 2 (ADB2).

Following the successful introduction of the new format last year, the Symposium will once again comprise a traditional conference with keynotes, panels, and roundtables on the first day. The evening will culminate in the glamorous HbbTV Awards ceremony. The second day will feature an unconference, where participants will actively shape discussions, agendas, and conclusions, fostering dynamic engagement and collaboration.

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