Media Creation Hub for Blinx incorporates NDI, AI and Metaverse by Ideal Systems

Ideal Systems incorporate NDI, AI and Metaverse in Media Content Hub for Blinx

Ideal Systems integrate AI, NDI and Metaverse in new Gen-Z focused Media Creation Hub for blinx in Dubai

Dubai based Blinx, a Gen-Z-oriented media and news organisation for MENA region, debuts its Media Creation Hub, which has been succesfully integrated by Ideal Systems, as the company has made public recently. This new Hub creates multi-platform content to engage with digital native youth by being diverse, inclusive, and culturally relevant, and its facility includes a next gen metaverse / extended reality (XR) studio, as well as cutting-edge video production facilities and control rooms. The studios are fitted with the latest live production tools including Artificial Intelligence (AI) systems to assist content creators to craft content. The setup includes a complete 4K-ready audio and video chain facilitated by modern AI, NDI and Dante tools.

Blinx was created by Nakhle Elhage, well-known Arab broadcast journalist who stated, “Our aim is to attract Gen Z viewers and millennials who prefer getting all their information, whether news or entertainment on social platforms today,” says Nakhle. “We bring the live production experience to multiple smart devices and screens, creating a holistic on- demand social ecosystem where MENA youth audiences will be able to find culturally relevant content at their fingertips.”

The core of Blinx’s operation is based on an end-to-end NDI/Dante video/audio chain. The 4K system was designed and implemented through the partnership between Blinx and Ideal Systems teams who worked closely with a number of media technology manufacturers to create the state-of-the-art Media Creation Hub solution.

Blinx Chief Creative Officer Fadi Radi stated “Traditional broadcasters use a one-to-many communication model. Our digital platforms, however, will leverage personalization and interactive features to engage our audience more directly and meaningfully. blinx is data- driven and uses AI extensively to reach our audience through scientific methodologies.”

The blinx core video backend is NDI based on virtual NDI infrastructure from Sienna and NDI hardware from Kiloview, which provides a comprehensive suite of NDI processing tools. Blinx’s integration of a redundant NDI router from Sienna and Densitron’s control system for seamless routing capabilities, form a fully redundant Tier-1 broadcast grade NDI core for the facility. For audio, Ideal provided Dante audio consoles and processing modules from Solid State Logic (SSL). A notable feature of the Blinx’s setup is the inclusion of XR studio sets and LED screens from Liantronics, providing a cost- effective solution for XR/AR production. “We built an XR production studio with the help of fine pitch LED Display supplier LianTronics utilizing the latest LED Technologies and Mo- sys tracking,” explains Ayman Khatib Ideal’s Head of MENA Region.

Ideal provided Blinx with hybrid MAM and NRCS systems, supported by cloud and AI services from AWS.  Mimir, a cloud-based video collaboration and production tool, forms the backbone of Blinx’s editing suite with various AI and production workflow tools, while Dina, a cloud newsroom tool, drives the news and editorial workflows with Vizrt powered graphics and virtual studios. The integration of AI into Blinx’s operations helps with content recommendation and creation, personalization, automatic tagging, and metadata generation and enrichment, as well as content creation. By enriching video and media assets with metadata, AI helps improve searchability and the optimization of content for search engine ranking. Videos are transcribed into any language, making it easy to find assets based on spoken words in transcripts, object and face detection, and many more parameters created by AI. Videos and images are accessible from anywhere with an Internet connection, and reused across multiple applications in Blinx, such as ingesting video content over NDI, for searching and adding media to their news stories in Dina.

To cater to younger audiences who prefer graphics-heavy content, Blinx employs Vizrt tools to create  virtual sets, augmented reality (AR) graphics, and interactive elements. Remote production and automation tools enable Blinx to produce 4K ready content in the cloud, ensuring it can be delivered to various devices in the correct format, with different graphics sets on each one to fit the device optimized for how the viewers want to consume content.

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