IBC 2021 organisers assure that the show will go ahead as planned

The organisers of one of the world’s most important trade fairs for the audiovisual market have announced that the fair will go ahead as planned. The IBC 2021 show will take place in Amsterdam from 3-6 December as planned. The announcement followed an in-depth meeting of the organisers where it was stipulated that the show was necessary for the commercial momentum we live in and that, as the number one priority, it can be held safely. However, in view of the scourges of the sixth wave of Covid-19 that are hitting Europe, specific measures have also been determined.

“Naturally, the recent changes to the Covid-19 protocols announced by the Dutch government sent waves of concern throughout the industry. However, upon careful review of the new rules and after careful discussion with RAI, we have elucidated that it does not entail many changes to the security plans we had already put in place. We will be making a number of adjustments to our security protocols and operational protocols to ensure clarity of guidelines and the safety of exhibitors and visitors,” said Michael Crimp, IBC Executive Director.

IBC 2021 will take place in a “protected zone”. A perimeter fence will surround the RAI exhibition center and all attendees will enter through two checkpoints, at the Elicium at entrance D and in hall 5. To gain access to the show, visitors will be required to show their Covid-19 history and answer health screening questions before collecting their badge or entering the exhibition hall. There will be a social distance of 1.5 meters while queuing for entrance control.

Finally, the official statement of IBC highlights its ability to make a hybrid version of the fair through its IBC Digital platform that allows viewing personalized content for each user through artificial intelligence or organize online meetings between exhibitors and visitors. Michael Crimp assures in the statement “we know that attending a live event is not for everyone at this time and we fully respect individual decisions”, he also stressed that the show “has always been about bringing the industry together and many people tell me how much they have missed the live events, not just for the face-to-face conversations, but for those chance meetings in the coffee queue or waiting for the streetcar or cab. We will continue with our IBC Digital offering to ensure that, whether on-site in Amsterdam or on the screen at home, the industry can come together.”

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