IBM and The All England Lawn Tennis Club launch new generative AI feature for personalised player stories at Wimbledon

IBM and The All England Lawn Tennis Club have recently announced a new feature for the Wimbledon digital experience that leverages match data with generative AI from IBM’s AI and data platform, watsonx, to keep fans updated on the world’s leading players as they advance through the tournament.

The new ‘Catch Me Up’ feature will display player cards before and after matches with AI-generated player stories and analysis via and the Wimbledon 2024 App. Player cards will be personalized based on user preferences and data such as location and myWimbledon profile, starting with their favorite players. Pre-match content will include analysis of recent performance and likelihood-to-win predictions, and post-match content will feature key statistics and highlights. The feature will also create more detailed daily summaries of play.

“‘Catch Me Up’ was built using IBM’s Granite large language model (LLM) to provide AI-generated text using the capabilities of the watsonx platform. The model has been trained on Wimbledon’s editorial style and will be monitored by the All England Club. The new feature is designed to help Wimbledon scale its content for both new and existing tennis fans globally, as well as provide fans access to timely, curated coverage across men’s and women’s singles matches, which often happen simultaneously.”

This year, Wimbledon will also use generative AI to offer coverage of a broader range of matches than previously available, including wheelchair events, to provide more to Wimbledon’s diverse international audience. This will be part of a redesigned digital match center, known as IBM Slamtracker, available on the Wimbledon App and Using generative AI built from watsonx, IBM Slamtracker has been enhanced to provide bullet-point match previews and post-match reviews for men’s and women’s singles matches.

Majority of tennis fans see AI positively

The announcement comes alongside new research from IBM and Morning Consult* revealing that 55% of global tennis fans surveyed believe AI will have a positive impact on sports. When considering how generative AI could improve their experience, these respondents prioritized real-time updates (36%), personalized content (31%), and unique insights (30%).

“‘Catch Me Up’ is an exciting example of how we can use the power of generative AI to deliver compelling, insight-driven storytelling at scale,” said Jonathan Adashek, Senior Vice President of Marketing and Communications for IBM. “For 35 years, IBM and Wimbledon have been co-creating solutions that make fans feel more connected to all the on-court action, and our new research confirms they are beginning to understand the positive impact technologies such as generative AI can have on their digital experiences. IBM is also putting these same technologies from our AI and data platform watsonx into the hands of clients worldwide, across nearly every sector, to address their unique business needs.”

According to the company, additional highlights from the IBM and Morning Consult survey include:

– Majority of global tennis fans surveyed think technology will have a positive impact on multiple aspects of the sport, for fans, coaches, and players alike.
– 60% of tennis fans surveyed think technology will have a positive impact on the advancement of fan engagement.
– Specifically, 75% of respondents think technology will have a positive impact on advancing training; game strategy (74%); coaching (71%); and talent identification & acquisition (66%).


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