Imagine Communications implements a disaster recovery solution for Sharjah Broadcasting Authority

Portrait of Anas Hantash, director of MENA and South Asia at Imagine Communications

SBA, formerly known as Sharjah Media Corporation, has decided to trust on Imagine Communication for its center in Al Thaid (UAE). The company has installed a disaster recovery solution using software-define technology in the primarily IP-connected environment of the broadcaster. It will provide full coverage of the four television channels of SBA, delivered by a primary playout system also supplied by Imagine.

According to the press release, the key benefit of the system is its “perfect synchronization” with the main site. It is built on Communications’ Versio™ virtualized integrated playout solution, which is designed for geo-dispersed operations and delivers full automation and playout functionality.

The system is also compatible with the legacy SDI content thanks to an architecture that includes a Platinum™ VX router and the Selenio™ MCP processing platform to provide SDI/IP conversion. In addition, the system at SBA is under the control of Imagine’s Magellan™ SDN Orchestrator software control system.

“This project is a really important step on our migration path towards IP networks and virtualization,” said Aisha Alzareef, broadcast technology & information systems director at Sharjah Broadcasting Authority. “Collaborating with Imagine helps us ensure that our technical and operational teams understand the challenges of these new technologies. We have worked in close partnership with Imagine Communications since the foundation of our company 10 years ago, and with IP, we will be in a great position to prepare plans for future developments and the complete migration of our main playout centre.”

“We are delighted to be continuing the journey with Sharjah Broadcasting Authority as they transition from their traditional playout facility towards the exploration of next-gen playout and networking technologies,” added Anas Hantash (photo), head of Middle East and North Africa for Imagine Communications. “They recognize that software solutions running on standard COTS platforms and connected over IP are the future of broadcasting. Furthermore, they recognized that Imagine Communications was the pioneer of software-defined networks in the media and entertainment industry, and today lead the way with innovative, agile and adaptable solutions that enable the transition to next-gen IP-based architecture and business models tailored to their own pace of change.”

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