Imagine Communications get hold of Marketron REV sales platform to enhance TV broadcast in North America

Imagine Communications has entered into a definitive agreement to acquire the Marketron REV broadcast sales and order management platform. By integrating this sales growth engine into its core ad tech portfolio, Imagine now offers a comprehensive monetization solution that allows North American broadcasters to revolutionize their daily sales operations, maximize revenue, and get ready for a future of convergent orders and expanded audience measurement. The product will be rebranded as CrossFlight™ after some key enhancements for broadcast TV and is expected to be available in early 2024.

CrossFlight is a cloud-based broadcast sales platform that automates ad sales management, proposals, pricing, and audience forecasting. The platform integrates seamlessly with Imagine’s widely deployed OSI™ traffic and billing solution, providing a monetization solution that empowers sales teams to generate more revenue more efficiently, according to manufacturer. As the platform continues to evolve, it will enable broadcasters to increase their revenue in a cross-platform world by selling audiences across linear and streaming from a single, converged system, Imagine Comms states.

“We are thrilled to incorporate Marketron’s innovative technology into our ad tech portfolio, allowing us to deliver the right solution at the right time for the North American broadcast market,” said Rob Malcolm, General Manager of Ad Tech at Imagine Communications. “Our OSI customers will see immediate benefits from this extension to our core solutions, enabling them to reduce the workload on their sales teams and run their businesses much more efficiently, all while preparing for a successful navigation of a converged linear/digital future.”

CrossFlight offers an array of powerful sales tools designed to help broadcasters maximize their revenue. Built-in pipeline management capabilities enable sales teams to easily handle prospects and customer accounts. Availability requests and proposals can be converted with a single step, and orders are executed in TV traffic systems using a modern, web-based user interface (UI). Dynamic pricing capabilities allow inventory to be sold at the best possible price point. Sales performance can be easily monitored through an interactive dashboard that provides visibility into the pipeline, committed orders, top sellers, and how stations are performing against targets.

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