ITV Sport used Vizrt’s augmented reality solutions for UEFA Euro 2020
In partnership with AE Live (AE), ITV Sport, a U.K.’s broadcaster, has implemented Vizrt XR (Extended Reality) Set solution for the Augmented Reality graphics for UEFA European Championship 2020.
AE worked with ITV in order to create a set of core graphics and augmented reality (AR) graphics that integrate with their studios, both virtual and physical, and enhance coverage of the 2020 Euros. The augmented reality graphics that are rendered using Vizrt’s Viz Engine and controlled using the Vizrt XR Set solution include player profiles, group table, country banners, with hero banners and floor maps. This is one of f Vizrt’s five software Solution Suites that allows customers to adapt and scale their production software up and down to meet rapidly changing production needs.
“Sports championships making their return to the global stage are the kind of ‘big moment’ creative challenge that we are always looking for. Using our solution, ITV Sport’s production team is able to showcase unique graphics from hero and country banners to floor maps with an unparalleled ease of use – allowing ITV Sport to produce captivating stories for all viewers”, has commented Jonathan Roberts, SVP, Global Sports and Virtual Advertising of Vizrt.