BIS. Interview with Jean Pierre Overbeek, Chief Executive Officer (CEO)

BIS, Jean Pierre Overbee, CEO, broadcasting magazine

Interview with Jean Pierre Overbeek, Chief Executive Officer (CEO)

Tell us about your evolution as a company since your beginnings until now.

BIS, an Econocom company, is a very well-known audio visual system integrator in our region in the last decades. With 240 employees and approximately 5.000 installations a year, we’re considered to be one of the leading AV companies in the Benelux.


Innovation always has been, and continues to be, a major driver in the successful evolution of BIS. One of our strategic objectives calls for us to achieve a specific percentage of annual turnover through innovation. Just recently, we started to offer AV-as-a-service in order to react more effectively to market needs and stimulate the creation of new market demand. This initiative was triggered by the emerging generations’ clear preference for using products rather than owning them. Spotify and Netflix are perfect examples of this trend in the B2C market. We have now brought this concept to the B2B market.


Looking back in time, within BIS we’ve experienced every AV development since 1983, when the company was founded. Our ability to adapt and lead to a changing market and emerging needs, have allowed us to grow and flourish. We were there for the introduction of data and video projectors, the first plasma and LCD flat panel displays, the list goes on and on. Up until 2002 we focused solely on selling individual products, after which, in subsequent years, we added services like installation work and maintenance to our offering. A few years down the road we changed our strategic course and added modular service programmes (SLA’s) alongside our hardware solutions. We also invested effort and resources in IT aspects of our audio visual solutions. This positioned BIS as an AV and IT System Integrator.


BIS, Jean Pierre Overbeek, CEO, broadcasting magazine


We continued our strategic innovation and over the next few years, we for instance recruited interior designers. We strongly believe optimal use of AV and IT requires an environment where design, furniture and fittings fully match the application and the user’s intended purpose. Our in-house interior designers give us the ability to showcase this.


Our history of constant innovation is reflected by the further addition of digital signage, video conference, collaboration, room management, queuing systems, smart offices, indoor and outdoor LED to our range. Obviously our service programme has also evolved to keep pace with all these developments. We developed innovative IT services in the area of patch management, security, monitoring and reporting graphical content and widgets for digital signage.


You have a strong presence in Netherlands and Belgium, and you are also part of PSNI Global Alliance (a worldwide network of leading AV & IT system integrators). How does this increase your overseas possibilities?

The PSNI membership increases overseas possibilities for BIS. PSNI is a serious and respected network of professional AV & IT companies, which stand out one by one in their home market due to their quality, knowledge and added value, not least due to the breadth and content of their portfolio solutions and services. And we feel right at home in company such as this.


BIS, Jean Pierre Overbeek, CEO, interview, broadcasting magazine


Cooperating with renowned partners and sharing knowledge throughout the network means we can offer international customers even better support. Our strength in Europe and far beyond has increased sharply now we have a large number of resources – staff or otherwise – at our disposal through PSNI, complying with high industry standards and significant certifications. That’s good news, both for us and for our clients.


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