The sooka streaming services from Astro are powered by Kaltura’s cloud services
Kaltura has announced recently that Astro, Malaysian entertainment company, chose Kaltura TV Platform to power sooka, its new streaming service. sooka went live in June across Malaysia and is hosted on Amazon Web Services (AWS).
Astro chose Kaltura as its technology partner due to its services provided. Kaltura technology enables Astro to deliver linear channels, live events and on-demand viewing experiences on web and iOS and Android mobile devices. The flexibility of Kaltura cloud services allowed Astro to implement multiple business models and payment methods.
sooka offers its viewers a freemium package with a selection of ad-based content. It can be expanded into broader content bundles. It delivers live sports events like the Premier League, Euro 2020, Olympics 2020, BWF badminton, NBA, and Formula 1 as well as over 4000 hours of Malaysia’s favorite Malay and Asian dramas, movies, and variety shows.
Kaltura delivered the solution for sooka in less than six months, enabling the service to be live in time to stream UEFA EURO 2020.
“We created sooka as a standalone streaming service offering to capture the digital and mobile-first millennials with a unique value proposition in the face of an increasingly crowded OTT space. The flexibility of Kaltura’s TV Platform allows us to quickly adapt to viewer preferences and engagement models and it supports our business model. Kaltura was able to smoothly integrate the solution into our existing ecosystem, and very rapidly meet our tight timeline,” said Euan Smith, Chief Executive Officer of Pay-TV and Group COO at Astro.