Lanlink becomes NewTek’s first Nordic distributor

NewTek has recently announced a new partnership with Lanlink distribution. This is a Sweden-based company and supports the Nordic region.

Lanlink has been a NewTek platinum partner and, now, as a distributor can get the latest NewTek products to customers fast.

Lanlink will hold a range of NewTek stock in Sweden for quick delivery to the network, including the full portfolio of software-defined video storytelling tools, including the TriCaster family, 3Play video replay systems and PTZ cameras.

“NewTek has always had a strong user base across the Nordics, and with Lanlink as a certified distributor our customers, end-users, and future customers have easier, and faster access to our cutting-edge products. With the depth and breadth of experience that Lanlink has of our company and solutions, we are confident we will see an expansion of NewTek users across the region, expediting our growth throughout the Nordics,” states Barbara Spicek, President and GM, NewTek.

“The demand for video continues to reach unprecedented amounts, and NewTek’s next-generation, user-friendly, accessible, and reliable solutions are always at the top of our customers’ lists. We wanted to come together to make it as easy as possible for users to integrate NewTek and NDI-native NewTek products into their workflows and are excited for the projects to come with our new partnership. Furthermore, we believe our local experts and support will help strengthen NewTek’s stronghold in the Nordics, better-serving customers regionally,” remarks Peter Lilja, Managing Director, Lanlink Distribution.