Limecraft unveils latest platform updates at MPTS 2024

Media technology innovator Limecraft is set to showcase its newest online platform enhancements at stand G79 during the Media Production & Technology Show at London Olympia on May 15-16, 2024.

Scheduled for release on May 7, the latest update to Limecraft’s platform brings significant improvements to the Delivery Workspace supply chain management solution, the company recently stated. These enhancements aim to streamline the content delivery process and enhance communication between content suppliers and recipients. As the firm keeps on stating, notable upgrades include features tailored to the subtitling fabric, simplifying the adaptation and modification of subtitles for various distribution channels.

Nico Oorts, Head of Product at Limecraft, highlights the complexity of the work done around subtitling: “Our upcoming release automates subtitle alignment to shot changes, reducing the need for manual adjustments. Moreover, it eliminates tedious manual intervention and rework by adjusting imported subtitles for different frame rates and timecodes.”

In addition to extending support for subtitle formats, Limecraft introduces a new Automatic Speaker Colouring Mode, intelligently managing subtitle color application for different speakers.

The Delivery Workspace solution sees enhancements to bolster content delivery robustness and security. A new Activity Feed provides an audit trail of all content-related activities, while a comments feature offers contextual insights into key exchanges between content suppliers and recipients.

Looking ahead, Limecraft co-founder Maarten Verwaest discusses the company’s focus on further developing Media Intelligence, their AI-driven solution for media analysis: “We have pioneered the integration of AI into customer-facing solutions, delivering value in analyzing video and audio content and enriching metadata. Our next phase involves applying video and audio content to our Media Intelligence engine, ensuring comprehensive and meaningful insights. We prioritize quality over quantity in metadata, aiming to provide customers with detailed content views at the right levels of granularity.”

According to Limecraft, attendees at MPTS 2024 will be able to anticipate a preview of Limecraft’s forthcoming developments in Media Intelligence and engage in discussions with Limecraft representatives about these innovations.

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