Long-term alliance between Gravity Media and ATP Media to cover ATP Tour live
The coverage will be delivered from ATP Media studios based at Gravity Media’s new production center in London
Global production services provider Gravity Media and the media arm of the ATP Tour, ATP Media recently confirmed a new long term partnership to deliver the global coverage of over 60 of the ATP Tour’s world-renowned tennis tournaments including the ATP Masters 1000s, ATP 500s, ATP 250s and the season-ending Nitto ATP Finals. This new arrangement marks the beginning of a new chapter in this partnership, with ATP Media and Gravity Media working together to deliver a new approach to the production of tennis across the world. As part of this new approach, ATP Media has worked closely with Gravity Media on the specification of the galleries and working areas for ATP Media Studios, which will be based at Gravity Media’s brand-new Production Centre in London, White City which opened earlier this year.
The next-generation ATP Media Studios, as part of the newly commissioned Gravity Media facility housed in The Westworks precinct, is a creative and technology-leading media hub, with the 50,000-square-foot facility featuring production, post-production and live studio capabilities coupled with best-in-class technology to support both on-premise and distributed remote production workflows.
Gravity Media’s state-of-the-art facility is based around a fully-fledged 2110 IP media fabric. ATP Media Studios will comprise two large production and sound control rooms for the ATP Masters 1000 tournaments, two medium production and sound control rooms for the ATP 500s and a dedicated area to produce the 38 ATP 250 events as well as seven flexible control rooms, six craft edit suites, six voiceover booths, a vision control room, EVS room as well as a dedicated office space, broadcast operations centre and media management facilities.
To deliver new production outcomes for ATP Media, the partnership with Gravity Media also involves building an innovative and bespoke outside broadcast truck solution which is integrated natively with ATP Media Studios. This solution allows ATP Media to ensure the migration of broadcast feeds from onsite to ATP Media Studios at Gravity Media’s Production Centre in London (White City) – beginning initially with remote world feed management through to remoting replay operators, vision control and media management, and then scaling to fully remote court production.
At each ATP Masters 1000 tournament, ATP Media is also introducing new camera positions and increasing the number of both on-court and off-court cameras, and will access specialist, robotic and on-court camera technologies designed and developed by Gravity Media’s specialist camera team to enhance the overall viewer experience.
The new agreement will see Gravity Media and ATP Media work with leading partners in the industry including Sony HDC series camera channels, EVS XT Via servers and Calrec audio core and consoles to be deployed around the world and at ATP Media Studios at the Gravity Media Production Centre in London. Further technology upgrades will also be rolled out as part of this new partnership with ATP Media and Gravity Media committed to further enhancing television production values.
Along with a commitment to expanding coverage of the ATP Tour, the new long-term partnership of ATP Media and Gravity Media is designed to create and deliver new production solutions for the coverage that will ensure a greener and environmentally sustainable approach to coverage of the ATP Tour – an approach that significantly increases efficiencies and reduces production freight and logistics undertakings.