LTN Target: a universal signalling solution for addressable TV advertising from LTN
LTN has announced the launch of its new universal signalling solution LTN Target. This new technology can integrate seamlessly with any part of the advertising ecosystem of a media company, enabling linear addressable advertising on any network, platform, and workflow.
Frame accurate signalling, contextual metadata and precision advertising data, cross-platform signalling and workflow automation are some of the capabilities that LTN Target can provide to media companies, according to LTN statement.
“After decades of work, scalable national addressable TV advertising is finally here for linear networks — and the early adopters are going to enjoy a windfall in 2021,” says LTN Global Executive Chairman and Co-Founder Malik Khan. “We’re excited to be part of the early stages of the addressable advertising revolution. LTN Target is the only automated universal signaling solution that integrates with all the parts of the TV ecosystem to enable the scale needed to attract advertisers. Our customers have already used Target to deploy their first campaigns and are looking to make their ad inventory even more valuable through increasingly sophisticated data enhancements.”