M2A, InSync and Hiscale releases the firs cloud-based rate converter

M2A Media has announced collaboration with InSync Technology and Hiscale. The union between these three companies has brought to the market a new cloud-based frame rate conversion service: M2A Connect | Cloud Frame Rate Converter.

The service offers broadcasters and OTT platforms flexibility and scalability without the capex costs usually associated with traditional, hardware-based frame rate conversion. Many broadcasters find that they need a frame rate conversion to handle unexpected peak demand or planned additional services for special events and keeping proprietary hardware on-premises for irregular use is costly and limiting. That is the reason for the creation of this service. This converter makes for global broadcasters to accept content in any frame rate and to convert it to a high-performance feed for local output.

M2A Connect | Cloud Frame Rate Converter is orchestrated through M2A Connect scheduling, which means live events can be scheduled for frame rate conversion as required without manual intervention on the day.

Marina Kalkanis, CEO and Founder of M2A Media, commented, “as more and more broadcasters transition their workflows to the cloud, the demand to move traditional hardware-based services to the cloud also grows. We immediately saw the value of a cloud-based frame rate conversion service and were delighted to collaborate with InSync Technology to be the first service providers to offer exactly that. M2A Connect | Cloud Frame Rate Converter is market-leading and the perfect addition to M2A Connect’s innovative, software-defined offering”.

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