Magnifi Wins 2023 NAB Show Product of the Year Award

AI-powered video-editing SaaS platform Magnifi has been  awarded the 2023 NAB Product of the Year award in the AI and machine learning category for its flagship product, Magnifi Digital Highlights Pro which enables the auto-creation of key moments and highlights in real time enhanced with AI-enabled Ball Tracking.

With many in the broadcasting space turning to AI technology because of its ability to automate routine workflows, Magnifi’s AI-powered editing and content distribution capabilities are completely transforming the highlight reel creation process, giving broadcasters the ability to quickly produce high volumes of concise and engaging video content optimised for social media and the mobile-first generation – matching modern sports fans’ ever-increasing and evolving appetites.

“We are thrilled to receive the NAB Product of the Year award in the AI and machine learning category,” said Vinayak Shrivastav, CEO and Co-Founder of Magnifi. “Our team has worked tirelessly to create a product that solves real-world problems for our customers using the latest AI and machine learning technology. This award is a testament to our commitment to innovation and our dedication to providing the best possible solutions for our clients.”

“During our centennial year, NAB continues to recognize the products that are transforming how content is being created, connected and capitalised throughout the broadcast, media and entertainment industry,” said NAB SVP and Chief Customer Success Officer Eric Trabb. “Congratulations to Magnifi for winning the 2023 NAB Show Product of the Year Award in recognition of Digital Highlights Pro with AI-enabled Ball Tracking, a product that has demonstrated its ability to help storytellers face the challenges of the present and future by revolutionising a critical stage of the content lifecycle.”