Media Networks South America implements Ross’ gear perpetuating 20 years of business relationship
Media Networks South America, based in the Peruvian capital of Lima, is a producer and distributor of audiovisual content. Ross has recently highlighted that, also, the company is a Ross customer of two decades and counting. Also, Media Networks South America has acquired several Ross solutions to improve workflow efficiency. With a relationship that stretches back to the purchase of a Synergy production switcher in 2000, Media Networks has remained faithful to Ross.
“We have always enjoyed working with Ross and Ross solutions have been playing an increasingly important role in our workflows,” notes Miguel Orihuela, Technical Chief at Media Networks Latin America S.A.C. “We decided to refresh and update our graphics platform and we purchased six XPression engines from Ross to increase our overall graphics horsepower and to improve on ease of use.”
With Media Networks Latin America also investing in Inception Social – the social media management solution from Ross – and Hyperconverged Ultrix Acuity platform, Orihuela is very clear about the future of the business. “We were one of the first Ultrix Acuity customers in Latin America, but it wasn’t a complicated decision because the business case for the solution made so much sense. The integration and the versatility we get from Ross are both extremely powerful, simplifying our workflows and saving us time, effort and money.”
Orihuela reflects on the changes he has seen in the world of broadcast technology. “Back in the early 2000s, products were not nearly so modular, and so if something stopped working you had to replace the whole product as opposed to just replacing a blade or a board. We’ve come a long way since then and there’s no doubt that products are more robust and easier to live with than before.