MediaMelon and Synchronized offer video analytics and metadata generation solutions

MediaMelon and Synchronized join forces to prove business benefits of smarter video analysis and metadata generation driving User Experience, discoverability, and Click-Through-rates leading to ROI growth by measuring the impact immediately through MediaMelon’s SmartSight platform.

Synchronized enables automation of repetitive editorial tasks and acts as the hub for all in-video timecoded metadata. MediaMelon SmartSight precision streaming intelligence tools now enable direct measurement of improved viewer engagement and QoE from the use of Synchronized features.

MediaMelon SmartSight tools can help quantify the improvement in consumer experience enabled by Synchronized features. Potential examples include: extended viewer session times, improved effective ad delivery, and broader use of related content search and navigation features.

“The combination of SmartSight and Synchronized capabilities shows how analytics-based business improvements can apply across the video value chain,” commented Kumar Subramanian, CEO of MediaMelon. “We are pleased to enable this alignment of workflow and delivery optimization.”

Robert Cloudt, Chief Revenue Officer, Synchronized, said, “The savings in time and effort in the video workflow are easy to assess, but how can an operator, broadcaster or OTT player evaluate the positive effects on consumer experience? We are excited to partner with MediaMelon to enable such direct measurement of improved viewer engagement and QoE from the use of Synchronized features.”

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