Nikon to expand presence in professional digital cinema with acquisition of RED.com, LLC

In a strategic move aimed at bolstering its position in the professional digital cinema camera market, Nikon Corporation (Nikon) has announced its agreement to acquire RED.com, LLC (RED), a leading US cinema camera manufacturer. Under this agreement, Nikon will acquire 100% ownership of RED, making it a wholly-owned subsidiary, pending the fulfillment of certain closing conditions outlined in the Membership Interest Purchase Agreement with RED’s founder, Mr. James Jannard, and its current President, Mr. Jarred Land.

RED, established in 2005, has been a trailblazer in the realm of digital cinema cameras, introducing products such as the original RED ONE 4K and the cutting-edge V-RAPTOR [X] equipped with its proprietary RAW compression technology. Recognized with an Academy Award, RED cameras have become the preferred choice for numerous Hollywood productions, acclaimed by directors and cinematographers worldwide for their innovative features and unparalleled image quality tailored for top-tier filmmaking and video production.

The acquisition stems from the shared vision of Nikon and RED to meet customer demands and deliverĀ  great user experiences, amalgamating the strengths of both entities, according to both technological companies. As both companies stated, Nikon’s renowned expertise in product development, reliability, and proficiency in image processing, optical technology, and user interface, combined with RED’s expertise in cinema cameras, including distinctive image compression technology and color science, will pave the way for the creation of unique products in the professional digital cinema camera market.

In the Japanese technological group’s own words, this acquisition marks Nikon’s strategic move to capitalize on the burgeoning professional digital cinema camera market, leveraging the solid business foundations and networks of both companies.

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