NOA will showcase its latest innovations at IBC2018

NOA, IBC2018

AV digitizing and archiving specialist NOA GmbH will showcase its latest developments for broadcasters and archivists at IBC2018. With an emphasis on optimization, streamlining and quality control of the entire workflow, the company has enriched its product offering to meet the increasing requirements of industrial digitization of legacy audio and video carriers.


“After gaining experience from our several projects, NOA has developed a more refined workflow engine able to handle the complexity of industrial digitization,” said Christophe Kummer, managing partner of NOA. “We have managed to bring optimization into play not only on the ingest level but for the entire archiving process, thus considerably reducing carrier handling time and also, as a consequence, overall operational expenses, while still maintaining omnipresent quality assurance for to be archived media.”


Products at IBC2018

The NOA mediARC solution is a new Archive Asset Management (AAM) approach following OAIS recommendations, which call for the separation of user and production management domains and the separation of content on its original media format from its digital representation within the archival storage. Furthermore, OAIS advocates the use of one lossless format, which needs to be able to support all present and future business procedures between legacy archive and production workflows. NOA mediARC allows users to enrich legacy essence with content-related information and store it inside a central repository, where it will remain for many years. This advancing technology is changing the way we will address the issue of archival asset management in the future.


At present, more than 7,000 seats around the world rely on NOA mediARC to manage up to 2 million searchable metadata items and media objects per installation. These institutions include national archives and broadcasters in Sweden, Belgium, Mexico, Slovenia, Slovakia, Croatia, Romania, Bulgaria and the United Arab Emirates.

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