OpenDrives’ Atlas platform wins 2024 NAB Show Product of the Year Award

OpenDrives, Inc. has clinched the prestigious 2024 NAB Show Product of the Year Award. The company’s Atlas software-defined storage platform and business model garnered acclaim in the Connect Category – Cloud Computing and Storage. These awards recognize and celebrate the most groundbreaking and promising new products showcased at this year’s NAB Show, representing the forefront of advancements and technologies shaping the future of content creation, distribution, and monetization.

Atlas stands out as the media industry’s pioneer in the composable storage model, breaking away from traditional pricing structures based on capacity sizing. With Atlas, the value lies in the inherent capabilities of the software-defined platform rather than in storage capacity alone. This revolutionary model empowers customers to tailor their storage configurations to suit their creative workflows, offering advanced capabilities such as proactive data prefetching, atomic writes with checksums, and snapshots, irrespective of their budget constraints. This departure from conventional storage solutions, which charge based on capacity, forces content creators to either overprovision for essential functionality or settle for less capable, cheaper options that hinder business growth.

Izhar Sharon, CEO at OpenDrives, expressed delight at the recognition, stating, “We are absolutely thrilled and honored that OpenDrives’ Atlas has been recognized with the sought-after Product of the Year Award at the 2024 NAB Show. This accolade is a testament to our team’s hard work, innovation, and the bold steps we’ve taken towards redefining storage solutions for the creative and tech industries. Being acknowledged among the most leading-edge technologies in our field underlines our commitment to empowering storytellers and content creators with technology that breaks through traditional barriers. We’re excited about the future and how Atlas will continue to connect audiences and creators in entirely new ways.”

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