Partnership between 3SS and Telus to promote Android TV service

3SS has anounced your partnership with Telus to launch a new, next-generation Telus entertainment service, based on the Android TV OS (Operating System).

The next-generation entertainment service offers over 400 channels, over 80,000 On Demand assets, and includes many popular third party streaming apps. Netflix, YouTube and Prime Video are pre-installed and deep-linked.

Co-created UX, with 3Ready Custom Launcher at its core, is Telus’ reference to be scaled for other upcoming service apps in a roadmap of enhancements. Telus’ in-house team worked closely with 3SS’ UX experts to co-design, co-develop and collaboratively optimize the custom UX’s layout and functionality. By choosing 3Ready, Telus TV customers enjoy attractive and intuitive content navigation, discovery and selection across content types and sources, all within a harmonious, branded experience. Meanwhile Telus benefits from 3Ready’s flexibility, its ease of use, and the ability to co-create and make enhancements rapidly.

Telus also deployed new 4K Ultra HD Jade set-top box (STB) from VANTIVA, formerly known as Technicolor, which features next generation 16nm silicon, debuting the latest technology standards such as AV1 decoding.

“We congratulate Telus on the launch of their innovative platform for TV and over-the-top (OTT) content,” commented Brian Jentz, Vice President Americas at 3SS. “Through close collaboration with multiple technology leaders, and commitment to delivering excellence in consumer UX, Telus stands apart from the competition, and is now delivering a truly next-level super-aggregated entertainment service to its customers,” Jentz added.

“In collaboration with our esteemed partners, we are thrilled to bring a truly world-class entertainment platform to our customers. Our platform delivers a superior service, centered around an intuitive customer user experience,” said Tim Fell, Vice-president, Future Friendly Technology Services, Telus. “With the flexibility and capability to co-create and co-develop, 3Ready has proven to be a powerful foundation to build our next generation of experiences that will bring great entertainment to customers on all their favorite devices.”

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