Prime Focus Technology inaugurates a new media centre in Leeds

Prime Focus Technology inaugurates a new media centre in Leeds

Prime Focus Technology (PFT) has announced that its new hybrid-cloud media centre in Leeds is fully operative. More than 70 professionals will work in this facility, where the company will provide media processing management and centralized content operations for Channel 4.

The facility will house high performance, scalable infrastructure for end-to-end content supply chain management through SLA-driven media processing services powered by cloud-based workflows running on CLEAR. Having spent 2020 building out, commissioning, testing and hiring, the new centre is now fully operational in line with the social distancing norms and UK Government guidelines on COVID-19.

PFT Leeds will provide operations, including receipt and delivery of content, quality control, edit & remastering, archiving, live simulcast of linear channels and transcoding, along with packaging and delivery of non-linear services for the public service broadcaster. The company’s physical facility close to the City Centre of Leeds is near Channel 4’s new national headquarters.

Nick Kaimakami, Executive Vice President & Head – EMEA & USA East, Prime Focus Technologies added, “2020 and COVID have shown us that technology is even more critical than ever. Surrounded by the new world-class Studio hub and a growing Leeds industry, our facility will act as a CLEAR-powered Media Hub Gateway to take advantage of the wider global and connected ecosystem and offerings.”

UK Prime Minister Boris Johnson said, “Trade and investment between the UK and India is creating good jobs and sustaining livelihoods in both of our countries. I’m very pleased that Prime Focus Technologies has decided to join the legions of Indian companies investing in the UK, boosting our media and entertainment sector, and driving economic growth.”

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