PlayBox Technology integrates its solutions for OTT environments into Grass Valley’s AMPP ecosystem

Grass Valley recently announced a new member to the Grass Valley Alliance. It is PlayBox Technology, a specialist in building OTT solutions for broadcasters and content owners. The company has agreed to join the alliance by making its OTT Stream CMS products and AVOD solutions available on the Agile Media Processing Platform (AMPP).

AMPP is a live production, management, and distribution SaaS platform that connects the entire content production and distribution chain designed by Grass Valley.

“By including the PlayBox OTT Stream CMS as part of the GV Alliance, we can offer our clients the best in cloud-based solutions for their OTT and Ad Server workflows,” said Phillip Neighbour, PlayBox Technology’s COO. “OTT systems provide broadcasters and content owners with numerous benefits, including wider reach, greater flexibility and control, personalized experiences, valuable insights, and cost savings. We are excited to offer our customers this opportunity to expand their operations and enhance their audiences’ viewing experiences.”

“As the Media and Entertainment industry transitions to more flexible, cost-effective workflows, we need well-integrated solutions across the production chain,” said Chris Merrill Director of Strategic Marketing for Grass Valley. “By bringing PlayBox into the GV Alliance, we’re removing the expense and work of integrating systems from different vendors. Grass Valley and PlayBox are doing all the system validation so that our joint customers can be confident of getting a pre-vetted system that works from day one.”