The Italian national broadcaster RAI implements anty-piracy solutions from Nagra
The company dedicated to provide content protection and multiscreen television solutions Nagra, has recently announced that Radio Televisione Italiana (RAI) is implementing NexGuard forensic watermarking and Anti-Piracy Services Platform to protect its streaming content and related advertising revenues, both solutions from Nagra. RAI is the Italian national public broadcasting company and it produces content across numerous terrestrial television channels, radio stations and via its own OTT. For RAI, NAGRA’s solution inserts NexGuard forensic watermarks into the broadcaster’s content available to consumers via the RAI OTT web and app service.
This Anti-Piracy Services platform provides the crawling engine to monitor the web and pirate IPTV services, searching for illegal publications of the original content. The crawled content is then inspected to detect watermarks and validate when content is illegally redistributed. The solution also provides data insights of illicit activity that enables actionable business decisions.
“Our watermarking-based anti-piracy solutions are essential for RAI to effectively monitor copyright infringements and secure the value of the content distributed over OTT/AVOD,” said Thierry Legrand, SVP Sales EMEA at NAGRA. “Like many other customers, RAI relies on NAGRA’s strong reputation in media content security and anti-piracy expertise to not only understand the current challenges the industry is facing, but more importantly provide the necessary tools and solutions needed to keep pirates at bay.”