Rakuten TV purchases Tennis Channel and USGA Golf to expand its sports offer

Rakuten TV acquires Tennis Channel and USGA Golf to expand its offering of ad-supported free-to-air channels. This movement enhance the wide content offering in partnership with leading global and European content creators and media groups. Sports channels available on Rakuten TV include brands such as FuelTV, MAVTV Motorsports Network, EDGEsport, InTrouble TV and Hard Knocks Fighting Champ. The company anticipates future additions in the coming weeks.

Tennis Channel is now available in the UK, Germany, Austria and Switzerland. The content includes memorable matches in the history of the sport, exclusive original series and features on the best players in the world as well as award-winning documentaries and live tennis coverage.

USGA Golf channel is now available in the UK, Germany, France, Spain, Italy, Poland, Sweden, Denmark and Norway. The channel offers the best way to experience the game’s rich history and promising present, featuring hours of original content in different formats, including exclusive live streaming of the top tournaments of this sport. Also includes telecasts of historic championships, films and exclusive interviews with iconic golf players.

Rakuten TV sits within Rakuten Advertising’s unified portfolio, where advertisers can buy media across a variety of channels. Thanks to first-party data and extensive audience insights, brands benefit from unique discoverability, combining the segmentation and tracking capabilities of digital formats with the advantages of television. And agencies and advertisers can access advertisement inventory to invest.