Red Bee Media develops the Ekstraklasa polish football league streaming platform
Red Bee Media has announced an agreement with Ekstraklasa, the polish football league to develop its streaming platform. The fans will enjoy this new solution during the end of this season, and it will be fully operative for the 2021/22 season.
More than 30 foreign and polish companies submitted their projects for the development of this platform. Red Bee, owned by Ericsson, won the contract. According to the company statement, Ekstraklasa.tv will count with greater interactivity and personalization, further improvement of the user experience, and will implement an advertising model.
The platform will be available in Polish via www and mobile apps on iOS and Android. Furthermore, it will also to be available on multiple Smart TV platforms, starting with LG, Apple, Android and eventually Samsung.
The Ekstraklasa.tv website was launched on 2019. It has 200 thousand registers and provides access to the polish football matches to the fans abroad, except for countries covered by exclusive broadcasting licenses. Apart from this, the website offers multiple extra video content related with the competition.
“We are happy to be a part of the evolution of Ekstraklasa.TV and we look forward to contributing to its development, streaming top quality European football to international and Polish audiences through our OTT platform,” says Steve Nylund, CEO Red Bee Media. ”We can see a clear growth in direct-to-consumer propositions like this, where brands such as Ekstraklasa are making the most of the opportunity to connect with their fans, and monetize their content rights.”
“Media consumption, particularly of video content, including sports, is rapidly changing. The extent to which the pandemic affected social life also expedited this trend. So, we’re observing the growing market share of streaming platforms, a deepening of the multi-screen phenomenon, and a concurrent increase in popularity of short but exciting videos, especially among the youth. We are monitoring these changes and plan to take our OTT platform to the next level, with new functionalities, and more brief, attractive, and information-rich video formats,” says Marcin Animucki, President of the Management Board at Ekstraklasa SA.