Red Bee Media enables McDonalds to show World Cup games in Sweden

Red Bee Media, logo, NAB Show 2018, magazine broadcast

The games are streamed in HD quality, enabled by Red Bee Media’s Managed OTT Services

Thanks to Red Bee Media, McDonalds is showing all the 2018 FIFA World Cup games in every restaurant in Sweden during the tournament. The games are streamed in HD quality, enabled by Red Bee Media’s Managed OTT Services. The feeds were verified and fully up and running only a few hours after McDonalds greenlit the project. The Red Bee Media Managed OTT Services are based on a modular managed OTT platform, which gives anyone the opportunity to start streaming their content within minutes.


“We needed someone who could deliver the World Cup to our restaurants on a tight deadline and without any glitches. Red Bee Media managed to do just that and enabled us to give our customers access to world class football while enjoying our burgers,” says Rickard Berthold, Digital Lead at McDonalds Sweden.


As a main sponsor of the 2018 FIFA World Cup, McDonalds were looking for a solution enabling them to stream all the games in their 207 restaurants in Sweden. Red Bee Media was chosen as the service provider given its pedigree in live sports, quality, speed to market and customer care. The feeds were up and running within hours from the start of the project, delivering the World Cup to guests all over the country.


“We are proud to be able to deliver a high-quality stream of one of the biggest live sports events in the world, in so many locations at the same time. Our solution is built to manage any type of content and be displayed on any available device, and we are glad that McDonalds chose us to deliver the World Cup to their restaurants,” says Anders Wassén, Head of Online Video Development at Red Bee Media.

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