Red Bee Media, Nowtilus and Equativ develop a FAST channel for High View
Red Bee Media, Nowtilus and Equativ have launched a solution for Free Ad-Supported Streaming TV (FAST) offering. The product combines technology and expertise from the three companies to create a B2B solution for implementing and managing FAST channels. High View, a Germany-and-Austria-based independent media company, is the debut customer, distributing its content on 2016 and later LG Smart TVs through LG Channels, which is LG’s own FAST platform.
“By utilizing the well-integrated feature-set of Red Bee Media, Nowtilus and Equativ in distribution and monetization of FAST channels to a wide range of platforms and devices, we ensure that our valuable content is flawlessly showcased on LG Channels,” said High View Managing Director Alexander Trauttmansdorff.
The recently launched six channels for Germany, Austria and Switzerland all have different characteristics and serve a variety of viewer preferences such as a cooking channel, another for documentaries about foreign countries and cultures, a channel dedicated to show different lives and daily routines of extraordinary humans around the world, a travel channel, hunting and fishing programs in German-speaking countries, and another one for nature documentaries.
“Having localized content on our LG Channels platform is crucial for success in regions like Germany, Austria and Switzerland, which have been spoiled with high-value content for decades. Therefore, High View’s Channel portfolio brings the perfect addition to our FAST Platform”, noted Chris Jo, Senior Vice President of Home Entertainment Platform business division at LG.
“As the pace of media convergence increases, content owners and aggregators need partners that can reliably deliver content to worldwide audiences,” said Steve Nylund, CEO, Red Bee Media. “We are hugely excited about this partnership with Nowtilus and Equativ to empower customers such as High View with the flexibility to spin up FAST channels as and when required. It will provide consumers with unique and personalized media experiences, whilst accessing new ad revenues for our customer.”