Canada’s Ross Video acquires LED display expert D3

Ross Video has recently acquired D3 LED (Dynamic Digital Displays) from Southpaw Live. D3 LED has over fifteen years of experience in creating LED displays. D3 is Ross Video’s eighteenth acquisition since 2009.

D3 has expertise in high quality indoor and outdoor LED displays as well as LED Processing, Content Management and Playback systems which can generate, process, and distribute video to great scales, -over 100M pixels in 1 AEPIMS system. The company’s customers are, for instance, broadcasters like ABC and ESPN as well as international corporations, including Gap, Capital One and Victoria’s Secret.

“D3 is in a class of their own for LED processing technology and the services that make customers succeed! They are innovators who were first to market with many technologies including IP Data/Video distribution between LED Controllers and Receivers using their True Element technology to deliver the highest quality imagery. It’s great to add another world-class brand to the Ross family, and I can’t wait to have our R&D teams collaborate and help our customers overcome their creative, business and technical challenges”, says Ross Video CEO David Ross.

Ross intends to further expand D3’s focus on Broadcast, Retail and Hospitality, while also pursuing other Live Production applications such as Virtual LED and Extended Reality, as well as IMAG in venues. D3 will enable Ross to offer a comprehensive range of content rendering platforms, including XPression motion graphics, Voyager (based on the Unreal engine from Epic Games), and the D3 IMS playback system.

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