Three major rugby and cricket competitions deliver their graphics experience with AE Live technology

AE Live has recently announced that is providing graphics and data solutions for three professional rugby and cricket championship tournaments this autumn: ICC Men’s T20 World Cup 2022, 16th October to 13th November; Rugby League World Cup 2021, 15th October to 19th November and the Women’s Rugby World Cup 2021, 8th October to 12th November.

“Having three top tier World Cups overlapping is quite rare”, said Nick Baily, CEO, AE Live. “This period is a testament to the global resources that AE Live can deploy. These events demand the very best from us in terms of delivering high quality data visualisation across both on-screen graphics and AR and we have been able to pool resources across our global network of creatives, technicians and operational specialists to deliver a world-class product on all three events.”

ICC Men’s T20 World Cup is hosted in Australia with matches across seven venues. For the competition, AE Live deployed four graphics teams with three operators each from its offices in New Zealand, the United Kingdom, Australia, South Africa, and India. AE Live used Spidercam robotic camera technology to deliver augmented reality graphics for all matches beginning with the Super 12 stage through to the final.

AE Live’s UK-based team of operators is providing graphics for the BBC Sport and Whisper TV broadcast coverage of the men’s and women’s Rugby League World Cup matches. All of them are being played in venues across England. The company is remotely supporting Whisper with match graphics from its operational base in Ealing. AE Live teams are both on-site and working remotely in Salford to manage host broadcast and presentation graphics for coverage on BBC Sport.

AE Live provided broadcast graphics and augmented reality services for the Women’s Rugby World Cup, hosted in New Zealand. The company was also the tournament’s official timekeeper for the broadcast and in-stadia display feeds. AE Live’s creative agency, Ignite designed the graphics look for the event. The graphic company delivers a full range of production technologies and services, from traditional broadcast graphics to augmented and virtual reality solutions designed to resonate with global audiences. The company’s graphics and data packages can also integrate sponsorship opportunities to create additional revenue streams for rights-holders and broadcasters.


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