Showmax revitalized in Africa thanks to agreement between MultiChoice and NBCUniversal
MultiChoice Group owns Showmax. This is a streaming service in Africa that has a footprint in 50 markets in sub-Saharan Africa. Recently, the group has reached an agreement for what they will relaunch the platform, powered by NBCUniversal’s Peacock technology, along with world-class content from NBCUniversal and Sky. It will build on Showmax’s success to date and aim to create the leading streaming service in Africa.
Showmax subscribers will have access to a premium content portfolio, bringing African audiences the best of British and international programming.
The service will combine MultiChoice’s accelerating investment in local content, content licensed from NBCUniversal and Sky, third party content from HBO, Warner Brothers International, Sony and others, as well as live English Premier League (EPL) football.
“We launched Showmax as the first African streaming service in 2015 and are extremely proud of its success to date. This agreement represents a great opportunity for our Showmax team to scale even greater heights by working with a leading global player in Comcast and its subsidiaries,” said Calvo Mawela, Chief Executive Officer of MultiChoice. “The new business venture deepens an already strong relationship and builds on the Sky Glass technology partnership that we announced in September last year. We believe we are extremely well positioned to create a winning platform going forward.”
Matt Strauss, Chairman, Direct-to-Consumer & International, NBCUniversal, added, “This partnership is an incredible opportunity to further scale the global presence of Peacock’s world-class streaming technology, as well as to introduce millions of new customers to extensive premium content from NBCUniversal and Sky’s stellar entertainment brands.”