With an eye on the close of 2025 and the immediate horizon of 2026, we have consulted diverse industry leaders who have collaborated with the magazine throughout the year, inviting them to share a reflection, based on their experience, on the year coming to an end and the one ahead. Drawing on their testimonies, we take stock of the year and anticipate the key factors that will shape the evolution of the broadcast industry

*This content is included in the December issue of TM BROADCAST. You can access the full magazine here.

The broadcast industry continues to move forward amid a complex process of transformation, in which new opportunities are emerging alongside significant challenges. This is one of the key conclusions of 2025. The transition is now unavoidable. However, when it comes to putting it into practice, difficulties arise that go beyond purely technological considerations and force the industry to rethink its models, structures and priorities.

To take the pulse of this pivotal moment, we have consulted a selection of industry leaders who have collaborated with the magazine over the past year, asking them for a review of 2025, a look ahead to 2026, and a broader reflection on the levers that will drive the sector’s growth in the medium and long term.

From this analysis, several common vectors emerge: the steady advance of the transition to IP; the progressive convergence of the broadcast, IT and ProAV worlds; growing challenges related to talent and cybersecurity; and, cutting across all of them, the impact of artificial intelligence.

We have divided this special feature —which can be read in full in the latest issue of TM BROADCAST— into seven sections. In this article, we outline the key takeaways from the chapter dedicated to the case of Brazil and TV 3.0.

Scott Stiefel (Telos Alliance): “Brazil is proving that hybrid broadcast-streaming models are not just theoretical. They work, and they can renew the relevance of OTA everywhere”

In this context of budgetary constraints and the search for new balances, certain projects stand out as potential reference points for the future of the sector. Scott Stiefel, CEO of Telos Alliance, highlights in particular the rollout of TV 3.0 in Brazil, which he considers one of the most significant audiovisual developments of the year.

“For me, the most significant audiovisual development this year is Brazil’s rollout of TV 3.0,” he states, stressing that this is not merely a standards upgrade, but a profound redefinition of the free-to-air television model. The transition to a fully IP-based national platform enables personalisation, immersive audio, interactive services and even targeted advertising, reaching more than 70 million households, many of them in regions with limited broadband access.

Stiefel places particular emphasis on the improved audio experience and the strategic value of launching the system ahead of the 2026 World Cup as an international showcase. Beyond the specific case, however, he sees Brazil as a clear signal to the wider industry:

“Brazil is proving that hybrid broadcast-streaming models are not just theoretical. They work, and they can renew the relevance of OTA everywhere,” pointing to both a reference opportunity for mature markets and a potential technological shortcut for countries with limited connectivity.