Stanley Cup Champion Vegas Golden Knights exceeds ViewLift’s expectations
The launch of ViewLift-powered KnightTime+ apps for VGK and Scripps Sports exceeds targets · In its first two weeks full-season’s sign-up targets surpassed and reached 3x season’s forecast by the end of October · The Stanley Cup Champions’ app has already streamed over 4.4 million minutes between 21st September and 31st October
Early results for the KnightTime+ over-the-top (OTT) direct-to- consumer streaming apps ViewLift has built for Stanley Cup Champion Vegas Golden Knights have already surpassed season-long targets in just the opening days of the season, with sign-ups now at 3x the forecast for the entire season, as announced by sports streaming powerhouse ViewLift. With average viewership durations of 80 minutes on TV screens via KnightTime+ apps Apple TV, Fire TV and Roku, over 4.4 million minutes have been streamed on TV and mobile from pre-season to 31st October.
All locally-televised Golden Knights games are streamed on the new KnightTime+ apps to fans within the NHL-permitted territory and are purchased via a season-pass. KnightTime+ is currently available on web, iOS, Apple TV, Amazon Fire TV, Roku, and Android, with more devices to be reached during the season.
“The reigning Champions have begun this season at a record-breaking pace,” Rick Allen, ViewLift’s CEO noted. “We are proud to bring live games and other VGK programming to local fans via the KnightTime+ apps. The Club and this service are pioneering a model for other sports teams and leagues: combining linear distribution and streaming maximizes viewer choice and deepens the direct relationship between fans and their local team. We congratulate the Golden Knights for their leadership on-ice and online.”