Supponor AIR virtual advertising solution announces twice as many deployments as last season

Supponor, a company specializing in virtual advertising, recently announced that it will double the deployment of its Supponor AIR software-based technology during the 2022-23 season. Across Europe, North America, and Australia, Supponor AIR will be deployed in over 2,500 live sports events.

“We’re looking forward to the start of the 2022-23 season with great excitement. We are proud to support our partner clubs, leagues, and sports federations by providing flexible, sustainable, and cost-effective virtual advertising solutions through our innovative solution. With Supponor AIR we are enhancing the value of marketing rights significantly and offering new commercial opportunities to rights holders in live sports”, said James B. Gambrell, CEO Supponor.

Supponor AIR makes virtual advertising easily accessible to sports companies or associations. It allows remote production capabilities, lower deployment costs, flexibility, multiple supported applications, and multiple supported applications.

Having started with the German Supercup and the English Community Shield on July 30, Supponor already kicked off the Football season with two events in Germany and the UK, followed by several UEFA Champions League qualifier games.

Throughout the season, the AI-based technology will deployed at league matches for several leagues across the globe including Spain’s La Liga, the Bundesliga in Germany, Italy’s Serie A, Ligue 1 in France, and the A-League in Australia; as well as the UEFA club competitions in Europe.

In the German Bundesliga, Supponor kicked-off the 2022-23 season during the season opening match between Eintracht Frankfurt and FC Bayern München on August 5th. This game marked the first match where Supponor AIR was commercially deployed in a year which is expected to see the total live produced events by Supponor in Germany at least double compared to Bundesliga season 2021-22.

Marshall Electronics
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