TAG Video System releases Realtime Media Platform to enhance data-driven information

TAG Video Systems has recently launched a solution that monitors, aggregates, manages and utilizes data-driven viewer analytics. It is called Realtime Media Platform.

“We are incredibly excited to present our Realtime Media Platform to the industry,” explained Kevin Joyce, Zer0 Friction Officer at TAG. “We were the first IP-based, all software integrated probing, monitoring and visualization solution, the first (and only) to implement a Zer0 Friction strategy of asset utilization, and now we are the first to provide our users with the open-source tools they need to extract accurate data-driven information and use it to truly improve both Quality of Service and Quality of Experience for their customers. The Realtime Media Platform will give them the insights they need to achieve better performance, streamlined workloads and help them hit the sweet spot of true customer satisfaction.”

The platform is based on TAG’s MCM (Multi-Channel Monitoring), a software-based IP monitoring, deep probing, logging, and visualization solution that offers deployment on bare metal, virtual machine, cloud and hybrid. It monitors signals from live production through OTT delivery supporting sources like JPEG XS, NDI 5, Dolby ATMOS, SRT and AWS CDI. Also provides realtime visualization and deep probing for critical analysis and the networks that carry them resulting in huge volumes of live source metrics and metadata.

With TAG MCM (Media Control System) that raw data can be aggregated and correlated using cloud and machine learning. The MCS serves as an aggregation engine capable of exposing the data collected by the MCM to standard third party analytic and visualization applications such as Elasticsearch, Kibana, Grafana and Prometheus to analyze and visualize data. It will identify cyclical errors within the log file noise and drive root cause analysis and recovery from intermittent issues.

“Until now,” Joyce added, “a lot of meaningful, insightful and actionable data was left in dusty logfiles that never saw the light of day. The Realtime Media Platform, with the MCS, provides users with the deep insight into quality, metrics and issues that will enable them to turn that data into a positive consumer experience with better curation, programming and improved integrity resulting in improved promotion, increased consumption and more customers with heightened loyalty.”

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