TCL joins Sony, Samsung, and Hisense in offering integrated NextGen TV receivers

Over 100 NextGen TV products are set to be available for U.S. consumers in 2024 as the deployment of ATSC 3.0 expands, reaching 75% of households. TCL has joined Sony, Samsung, and Hisense in offering integrated NextGen TV receivers, along with accessory upgrade receivers from ADTH, Stavix, Zapperbox, and Zinwell.

ATSC 3.0, the broadcast standard powering NextGen TV, enhances the video and audio experience while facilitating the seamless delivery of over-the-top streaming content. The Consumer Technology Association reported that the cumulative U.S. installed base of NextGen TV receivers has surpassed 10.3 million, with consumer sales expected to increase by 45% in 2024.

TCL has announced plans to introduce new TV models with integrated NextGen TV capability. The ATSC exhibit at CES 2024 showcases the latest developments, with a focus on strengthening the number of available consumer receivers. ATSC President Madeleine Noland anticipates NextGen TV reaching a 75% household reach milestone in February.

Apart from major TV manufacturers, accessory receiver models are expected to double in 2024, providing affordable options for upgrading existing TV sets. ATSC is pleased to welcome TCL to the list of TV makers offering NextGen TV. Additionally, ADTH, Stavix, Zapperbox, and Zinwell plan to offer NextGen TV certified and security-verified receivers, including some with digital video recording capability.

ATSC 3.0 has a global impact, with South Korea and Jamaica already on-air, Trinidad & Tobago transitioning in 2025, and Brazil and India evaluating ATSC 3.0 for handling various technological challenges. The ATSC exhibit at CES also showcases upgrade accessory receivers from ADTH, Stavix, Zapperbox, and Zinwell, offering diverse options to consumers.

Dolby Laboratories is highlighting immersive entertainment through NextGen TV, featuring Dolby Atmos for fully immersive audio and High Dynamic Range (HDR) video like Dolby Vision. Local stations are expanding over-the-air OTA sports coverage, and broadcasters are expected to offer more natively-produced HDR sports programming in 2024.

ATSC 3.0’s capabilities extend beyond television viewing, with demonstrations at CES showing how broadcast IP can offer more choices to viewers, advanced emergency information, unique broadcast “start over” functions, and additional navigation services. A suite of new music video channels is set to be announced at CES, bringing interactive music features to broadcast TV for the first time.

Regulators in Brazil are evaluating the physical transmission layer of ATSC 3.0, and India is exploring ATSC 3.0 for transmitting television to mobile devices. Jamaica’s consumer-facing advertising campaign for NextGen TV will be on display, part of its ongoing launch of ATSC 3.0 services.

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