Tedial designs business development team to drive international expansion

Tedial recently reshaped its business development team with the goal of expanding globally following the launch of the smartWork media integration platform.

“This is an exciting time of transformation for Tedial and for the industry as a whole,” says Tedial founder Emilio L. Zapata. “For more than 20 years, we have identified our customers’ needs and provided solutions and services that enable companies to efficiently and cost-effectively meet their operational requirements and business objectives, enhance their customers’ experience and stay ahead of their competition. With the introduction of smartWork and the formation of our new business development team we are at the forefront of this media evolution providing simplicity, flexibility and greater business agility.”

This new focus began in the summer of 2021, with the promotion of Manuel Martinez to Director of Business Development. The newly expanded business development team also includes:

Nick Gold, has been hired by Tedial to provide business development services in the U.S. and Canadian markets. Gold is a media industry professional with 15 years of experience at CHESA, a systems integrator in the U.S., where he served as Chief Revenue Officer and Chief Technologist. He is active in numerous industry associations such as SMPTE and AMIA. He is the author of numerous published articles on media supply chain technologies and systems architecture.

Alexander Jasinski, will provide business development services in the European market (excluding UK and Iberia). Jasinski is a media industry professional with 22 years of experience in international companies and start-ups, including Adtoox, Group IMD, and most recently Vidispine, a brand of Arvato Systems.

John Perkins, an independent consultant with Optech Media, has also been retained by Tedial to provide business development services in the UK market. Perkins is a media industry professional with 22 years of experience with UK broadcaster ITV and leading broadcast service providers such as Technicolor, Ericsson and Red Bee Media.

Gold, Jasinski and Perkins will follow the Sales strategy defined by José Luis Montero, who has been promoted to Sales Director.

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