Telemundo and Universo adapt NBC’s Super Bowl LVI signal for Hispanic audiences

One of the biggest sporting events every year is the Super Bowl. On this occasion, the National Football League’s grand finale featured Los Angeles Rams against the Cincinnati Bengals, with the winner being the team from Los Angeles. Its 56th edition, produced and broadcast by the NBC Universal group, was for the first time transmitted live and in situ in Spanish by Telemundo and Universo, companies that in turn belongs to the NBC group.

“This will be the first Super Bowl to be widely distributed, and we’re immensely proud of that,” says Eli Velazquez, executive vice president of sports content for Telemundo Deportes. “This is a win-win for both of our companies, because we can push each other to discover ways to enhance the viewing experience.”

Telemundo Deportes’ participation has been much greater than the presence they had in previous finals. For example, Super Bowl LII (52), which was held in Miami in 2018, is noteworthy. At that time, the company presented the game with on-track commentators and studio infrastructure at its headquarters in the city of Florida. In 2004, Telemundo and Universo did the Athens Olympics together and, since then, their collaboration has grown.

“Over time, our imprint has grown. When you meet someone in a new relationship, you have to earn trust, understand what one team brings to the other, and how to improve each other. Little by little, we’ve become more integrated,” says Velazquez.

For this recent occasion, Telemundo and Universo have deployed technology and human resources in the Californian city, gathering a team of fifty people in the stadium and its surroundings.

In addition to the team deployed in Los Angeles, more than thirty employees at Telemundo’s Miami facilities have been in charge of making the real-time cuts of the broadcast. Led by Robert Pardo, the production team took advantage of all camera channels used by NBC Sports Sunday Night Football director Drew Esocoff and producer Fred Gaudelli. For greater creative control, the crew deployed six unilateral cameras inside SoFi Stadium and three ENGs connected via cellular networks with LiveU equipment to take the pulse of the game’s atmosphere in the sidelines of the match field.

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