The Switch will be present at IBC 2022 and will showcase its MIMiC cloud services platform

The Switch has recently announced that will be present at IBC 2022 (a private meeting room in the IABM Lounge, Hall 4, Level 2). They will discuss the capabilities of its Cloud Video Services platform, MIMiC. The platform is designed to empower sports and esports leagues, news organizations, enterprises, entertainment event producers, broadcasters, and other content owners of all sizes.

“We are excited to have the opportunity to meet with our customers, partners and industry friends face-to-face to share all the new services and features we’ve built into MIMiC when we attend IBC,” said Eric Cooney, President & CEO at The Switch. “Our growing range of live production and transmission services equips companies producing live content of all types with the tools they need to maximize their content’s value. It enables them to produce and deliver more live content in more formats than ever, growing their audiences across all types of platforms.”

MIMiC’s latest developments are in production and include: adding the ability to support both clean and dirty feeds, and support for multiple output aspect ratios for the same production. “MIMiC, combined with The Switch’s traditional production and transmission offerings, enables the company to offer a combination of services that fits the needs of any live event producer,” in press communicate own words.

The Switch will have a private meeting room in the IABM Lounge at IBC 2022 (Hall 4, Level 2). There, guests are invited to learn how the company enables live content owners to produce and deliver content. They will be able to discuss a range of real-world case studies, where The Switch took part, such as Wimbledon 2022, the CONCACAF Gold Cup, the Melbourne Cup, HubSpot’s global enterprise marketing events, and the French Open at Roland Garros.

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