TV 2 enhances its streaming services by moving its infrastructure from on-premises to the cloud thanks to AWS

TV 2 DANMARK (TV 2) is expanding its capabilities to support live and on-demand content consumption. The company released a streaming platform called TV 2 PLAY to meet these necessities. It grew from 400,000 to more than 900,000 subscribers in two years. It is expected to reach 1.3 million subscribers by 2025. To accommodate this growth, the TV 2 teams transitioned from on-premises to cloud infrastructure with the help of Amazon Web Services (AWS) recently.

“TV 2 is already integral to Danish households, so we wanted to be sure we had the right pipes in place to support our growth. AWS offerings are extensive and provide a strong shoulder for our team to stand on,” said Rahul Yadav, Chief Technology and Digital Officer. “Our new infrastructure has helped our team establish a solid workflow and improve the viewer experience by enabling us to rapidly turn around frame-accurate live content for on-demand viewing, so our subscribers don’t miss a beat. It’s also allowing us to reach our goal of becoming a technical hub for innovation where bright minds in tech can thrive.”

TV 2’s live-to-VOD workflow leverages AWS Elemental Live video encoding technology to create a feed of broadcast content from an SDI source with SCTE 104 markers indicating program start and end timecodes. Elemental Live decorates the HLS manifest with SCTE35 markers it decodes from the SCTE 104 markers, and the feed is then written as HLS, an HTTP-based adaptive bitrate streaming communications protocol, to Amazon Simple Storage Service (Amazon S3). An AWS Lambda function parses the manifest and transfers segments between program start and end markers to another Amazon S3 bucket. Programs are then transcoded via AWS Elemental MediaConvert to deliver frame-accurate live-to-VOD assets. This new infrastructure has helped TV 2 to perform these distribution tasks in much less time and with better quality.

“TV 2 prides itself on delivering live and near-live content that brings us Danes together, and our technical teams and infrastructure play a big role in that,” assured Rahul Yadav.

Looking ahead, Rahul and TV 2 are exploring how to expand the use of machine learning and the tools AWS provides to improve custom viewer profiles and real-time content recommendations. He concludes, “Our collaboration with AWS has grown significantly in the last two years, as we are implementing more parts of AWS Media Services. We are just getting started, and we expect to leverage more AWS services as we continue to expand our digital architecture.”

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