Chile’s National Television (TVN) implements a Enensys’ solution for advertising insertion
Enensys Technologies has recently announced that TVN Chile selected its AdsReach ad insertion solution for its regional TV services.
TVN is Televisión Nacional de Chile and it is the Chilean public service broadcaster. It covers 98% of the population with 1 main channel and 9 regional channels.
Due to the complexity of regionalizing the audiovisual content of the main channel programs for each of the 16 Chilean regions, a local insertion system was required to allow the substitution of national content for dedicated local content for each of the Chilean region.
In that purpose, TVN selected Enensys AdsReach Regional solution as its new centralized local insertion system, to perform SCTE-based substitution of audiovisual content in transport streams within their ISDB-T network.
Together with Videocorp, Enensys deployed a solution composed of the Campaign Manager that operates at the head-end for building each day playlists that describes all the scheduled substitutions, and for delivering over FTP those playlists and all content to be inserted locally. At the 15 local transmission sites, the AdsEdge receives the playlists and the content and performs SCTE-based splicing in the transport stream.
“We are very impressed with the simplicity and efficiency of Enensys’ AdsReach Regional solution”, said Marcelo Carrillo, IT Director at TVN. “We are now working with a new state-of-the-art system that is simple to deploy and use, easily scalable and also future-proof.”