TVUP Media Telecom relies on Ad Insertion Platform’s ad services for its OTT Tivify

Spanish company TVUP Media Telecom, a provider of TV services through its OTT platform Tivify, has selected Ad Insertion Platform (AIP) to monetize its advertising inventory across its network. This will be done through its SSAI platform, DAIConnect.

TVUP’s OTT platform, Tivify, offers free access to more than 130 streaming channels, including some of the most popular in Spain, as well as a selection of ad-supported free-to-air (FAST) streaming TV channels. It enables distributors to offer a wide variety of TV channels and premium content to their customers, including advanced functionalities such as apps and games. The platform has an app for all screens: television, cell phones and tablets, and WebPlayer.

AIP provides a 360-degree monetization service within the TVUP interface by programmatically selling video ad inventory to AIP’s demand partners and enabling server-side ad insertion (SSAI). The combination of AIP’s ad serving capabilities and the ability of its SSAI technology to insert dynamic ads into video content on TVUP’s FAST channels will increase the value of the platform.

“This year we will expand our FAST channel strategy to offer more free entertainment options to our Tivify users,” said Eudald Domènech, CEO of TVUP. “Thanks to AIP’s programmatic advertising sales services, we can increase our advertising revenue and maximize fill rates. With AIP’s DAIConnect, we have the most advanced SSAI solution on the market, allowing us to seamlessly stitch video ads within our complex digital infrastructure.”

“We look forward to working with TVUP to implement a 360-degree solution for their OTT platform, ranging from technical implementation to monetization of their entire inventory,” said Laurent Potesta, CEO of Ad Insertion Platform. “Large and ambitious players like TVUP are increasingly turning to AIP to help improve their advertising revenues.”

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