URC TV teams up with Simplestream to boost OTT sports streaming experience

URC TV, the OTT sports streaming service, resulting from a dynamic collaboration between the United Rugby Championship and RTÉ, has forged a partnership with Simplestream as its technology ally. The selection of Simplestream was driven by the need for a robust and adaptable architecture, along with the desire to introduce new Android and iOS applications to a worldwide audience. This OTT service offers fans access to both live broadcasts and on-demand content, all available through a subscription-based model.

Established in 2021, URC TV emerged as an essential component of the United Rugby Championship’s debut season, uniting 16 teams from Ireland, Italy, Scotland, South Africa, and Wales in a global club rugby league.

URC TV embarked on a project encompassing the consolidation of various elements into a unified service. This included streamlining authentication workflows and delivering content, both live and on-demand. To accomplish this, Simplestream deployed its own Media Manager, a modular backend for content management, in conjunction with the App Platform, a robust framework for app development and premium content distribution across multiple devices.

Of paramount importance was the seamless integration of various subscriber authentication sources, enabling the harmonization of user data from multiple touchpoints. A fluid authentication process was established to provide users with a frictionless experience, regardless of whether they accessed the service through the official website or URC TV itself. This was achieved by integrating seamlessly with URC’s existing backends, including Fanscore, ensuring simultaneous access for users across both platforms.

Simplestream also integrated with URC TV’s existing content providers. This involved migrating from incumbent CMS providers, establishing new ingest workflows, and integrating content from existing APIs. The architecture facilitated ongoing communication between third-party entities and the App Platform. This intricate integration of multiple systems proved vital to the launch of new applications.

This collaboration with URC TV is a proof of the revitalization of Simplestream’s Sports Video Platform. The announcement follows a series of similar projects undertaken by Simplestream across various industries, including GAAGO, TELUS, Crafter’s Companion, TalkTV, PBS America, and TVSN.

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