Viaccess-Orca and Ateme partner to launch new FAST channel creation solution at IBC 2022
Viaccess-Orca (VO) and Ateme have recently announced the launching of Personal Live Channels. The solution is the result of their partnering and it simplifies the creation of VOD-to-live and personalized live channels with targeted ads.
The service is driven by usage data, viewing preferences, and subscriber consumption patterns. It is powered by Ateme’s NEA solutions for streaming, including server-side ad insertion (SSAI) technology integrated with VO’s AI-based content discovery and Targeted TV Advertising solution. All VOD-to-live channels, personal and non-personal, are monetization-ready by combining VO’s Targeted Advertising solution with Ateme’s SSAI technology.
Inside the new service is VO’s content discovery solution. It enables service providers to gain deeper insights into viewers’ behavior and preferences. VO’s solution is driven by AI analytics.
“We’re thrilled to team up with Viaccess-Orca and redefine the linear TV experience,” said Ahmed Swidan, Director of Personalized TV at Ateme. “One of the greatest challenges for viewers today is finding what to watch. With this new service, we’re enabling viewers to discover the most relevant content in a live watch mode, keeping them watching longer and increasing monetization opportunities for our customers. Viewers can sit back, relax, and enjoy several ‘For You’ live channels with their favorite shows back to back. No doubt these personal channels will increase loyalty to the service.”
“The Personal Live Channel service is an innovative step forward for video delivery,” said Dror Mangel, Director of Data-Driven Product Management, Viaccess-Orca. “Collaborating with Ateme, we have solved viewers’ paradox of having too many content choices. And we have offered service providers and content owners many more opportunities to display ads, giving them higher revenue potential.”
Viaccess-Orca will demonstrate the Personal Live Channels service at IBC2022, Sept. 9-12 at stand 1.A51 and Ateme will showcase the service in stand 1.D71.