Vizrt announces Vizrt XR (Extended Reality), a solution available exclusively through Flexible Access

Logo of Vizrt XR, a solution included in Vizrt's Flexible Access

Vizrt, a provider of software-defined visual storytelling tools (#SDVS) for media content creators, has announced Vizrt XR (Extended Reality), a solution that allows in-studio and outdoor broadcasters tools to further develop their visual storytelling capabilities and sports analysis, including virtual, augmented, mixed, and extended reality graphics and video wall control. Vizrt XR is one of five software Solution Suites made available exclusively through Flexible Access, Vizrt’s new recurring billing model that provides access to the company’s ecosystem of software-defined visual storytelling tools “while avoiding the need for up front, capital-intensive investments”.

Daniel Nergard, President of Vizrt, said, “To compete in the modern media marketplace, you need to engage the audience with spectacular visuals. By any measurement, Vizrt XR contains the most powerful visual storytelling tools ever designed, setting the storyteller free from the boundaries of the physical world. We’re making it easier to run immersive, extended reality shows so storytellers can unleash their boundless creativity with speed, efficiency, and high quality to delight fans and viewers alike.”

An in-depth look at how the Vizrt XR suite unlocks creativity in the studio, stadium, and on the field will be shared on VizrTV on Wednesday, February 17th at 10:00 a.m. and 4:00 p.m. Central European Time, and 10:00 a.m. U.S. Eastern Time. 

Vizrt XR includes the following elements:

  • Vizrt XR Set – “Create any reality” – Used for a wide variety of indoor and outdoor productions, augmented reality (AR), virtual set, and videowall tools work within one workflow. The studio or any other location can be reset from one show to the next “in a matter of minutes”.
  • Vizrt XR Venue – “On-field AR, all downstream” – State-of-the-art camera tracking and AI keying technology enabling  broadcasters to improve sports coverage “with minimal efforts”.
  • Vizrt XR Playbook – “Engage your sports audience” – Enables the fan to understand how and when a match was decided. Virtual views, 3D camera flights and analysis tools let the presenter break down the match interactively in the studio, delivering insights on a touchscreen or even virtually inserted right in the action on the pitch.

Vizrt XR is available exclusively via Flexible Access in annual or month-to-month payment plans.

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