Vizrt boosts immersive viewing experience with hub blinx’s launch

Vizrt hub blinx

Vizrt has partnered with start-up blinx to impulse storytelling 

blinx is a new broadcast company which focuses on offering fresh perspectives to deliver narratives that have been produced by the younger generation, for the younger generation.  The start-up integrates the latest technology to build experiences across multiple screens and platforms, including the use of XR technology and Viz AI that will create the world’s first ‘digital twin’ launched by a media hub in the metaverse.

This style of storytelling has been designed to serve the new needs of Gen Z and millennials. Recent research by Vizrt found a shift in the viewing habits of this generation, as they no longer engage in traditional storytelling and instead, prefer social-first content.

To deliver to an audience that prefers graphics-heavy content, blinx is relying on Vizrt storytelling tools including Viz Virtual Studio, Viz Engine, and Viz Pilot Edge to create high-quality virtual sets, augmented reality (AR) graphics, and interactive graphics.   This is in response to further findings from the survey, revealing that Gen Z and millennials need broadcasters to step up by providing more on-screen graphics (40%) to further engage (48%) and simplify complex stories (49%).

Alongside graphics tools, blinx are also using Viz Vectar Plus, Viz Mosart, and Viz Multiplay for live video mixing, automation of live broadcasts, and managing video content across multiple screens. The technology is fully integrated with Mimir and DiNA systems.

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