Vizrt launches Vizrt Channel Branding software available on Flexible Access

Vizrt has announced the launch of Vizrt Channel Branding. This software solution is focused on simplify the promotional and marketing branding work for broadcasters. It will be available inside the Flexible Access catalogue from the company.

Channel Branding allow users to import data from traffic and scheduling applications to automatically create playlists that reduce manual processes. One operator can control multiple channels from a single interface, which can scale up and down to any number of channels without significantly changing the workflow. It also provides data-driven graphics and automatic error checks.

The software is available via Flexible Access. It gives the opportunity to be paid on an annual fee or month-to-month payment plan. Daniel Nergard, President of Vizrt, said, “Vizrt Channel Branding acts as an extension to promotional and marketing departments of media organizations. It lets broadcasters protect and promote their most important asset – their identity – and enables them to hold onto audience engagement across channels and through promotional breaks and at the same time, powerfully reinforce their brand equity. When all this is possible for a single operator to manage and monitor for multiple channels, it becomes a true competitive differentiator for media producers.”