“Warner Bros. Discovery”: the name for WarnerMedia and Discovery merge
“Warner Bros. Discovery”. That is the new name of the merge announced last week between Warner Media and Discovery. The new logo also included the line “The stuff that dreams are made of” from the “Maltese Falcon”, referring to the rich movie legacy of Warner.
David Zaslav, CEO of Discovery and the future CEO of the proposed “Warner Bros. Discovery” unveiled the name to the employees of the studio lot in Burbank, California, where he commented: “We love the new company’s name because it represents the combination of Warner Bros.’ fabled hundred year legacy of creative, authentic storytelling and taking bold risks to bring the most amazing stories to life, with Discovery’s global brand that has always stood brightly for integrity, innovation and inspiration. There are so many wonderful, creative and journalistic cultures that will make up the Warner Bros. Discovery family. We believe it will be the best and most exciting place in the world to tell big, important and impactful stories across any genre – and across any platform: film, television and streaming.”
The new media company is the result of a $43 billion agreement between AT&T and Discovery, in order to compete with Netflix and Amazon, who also announced the acquisition of MGM last week. It will count with a giant library of content with 200,000 hours of material from HBO, Warner Bros., Discovery, DC, CNN and Cartoon Network, among others.