Manifold technologies GmbH has announced the appointment of Nick Tucker as Sales Manager for Europe. This designation looks forward to expanding Manifold’s European footprint, increasing partner ecosystem, and growing involvement in projects and industry events across the region, as the company has claimed in a statement.

Nick brings experience spanning business development, account management and technical sales within the broadcast and media technology sectors. His reputation for an ability to bridge commercial strategy with technical understanding has helped him to develop ongoing relationships with broadcasters, media organisations and service providers across the UK and Nordic markets.

Prior to joining Manifold, Nick held senior sales roles at Pixel Power and Evertz, where he was responsible for major accounts including national broadcasters, global media platforms and enterprise clients. His experience spans IP and RF infrastructure, graphics and monitoring solutions, and contribution and production workflows, as well as engagement with corporate AV and wider IT environments.

In his new role, Tucker will focus on supporting Manifold’s customer base, strengthening relationships with European business partners, and driving adoption of manifold’s software-defined, FPGA-accelerated processing and multiviewing technologies.

Speaking of his new position, Nick Tucker comments: “For me, one of the real appeals of joining manifold, was the attitude they hold towards shaping and maintaining relationships in the market. That applies not only to their customers and business partners, but also to technology partners such as arkona technologies. They have a strong belief in the idea of collaboration as a key mechanism for pushing the industry forward as a whole, and that resonates with me. Combined with their vision for a future built around software-defined, decentralised architectures – leveraging the cloud and FPGA-accelerated hardware for scalability, resilience and lean operation – I really feel like we share a mindset and vision that will make for a great working relationship”.

Aliaksei Shauchenka, CEO of manifold technologies GmbH, adds: “Nick will make an excellent addition to the team, and we’re really pleased to have him on board. His experience across broadcast, enterprise and IT markets reflects exactly how manifold technology is being adopted today. Just as importantly, his personality and approach are a great fit for the way we work – collaborative, technically grounded and focused on building trust. We’re excited for him to get started”.